Your customers see one service.
Your teams each run a piece of it.
I connect what your customers want, what the business requires and what your teams do. Field research, framing, journeys, prototypes.
Case studies
Three client assignments and one entrepreneurial product. Four journeys where the decisions become visible.
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SPEOS, bpost group
Seven business lines around a shared portal. Six organisations tested it; two controls added after the tests.
The same document changed reference between tools. I connected its preparation, tracking and the actions needed when delivery fails.
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HMS Networks, Ewon
A concept tested with six organisations, supporting approval of an internal development budget.
An alert starts at a machine, then passes through several roles. I connected setup, access and ownership so each person knows what to do.
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BNP Paribas Fortis
A concept validated with six retail brands and approved for development.
With six retailers, I turned commercial questions into reports designed to support a decision, then designed access for the people running the store.
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Selected pieceRaoul DufyL’Arbre aux oiseaux · €27,500Visitor priceGBP 23,206Indicative price · rate dated 16 OctoberSettlement€27,500Payment remains settled in eurosCollector’s Reserve
Marketplace live; first documented paid dealer subscription in October 2026.
Identity, website, daily operations, commerce, distribution and measurement: I designed and built it all myself.
Read the case study
Moving the service forward with your teams
I combine available data, interviews and benchmarking to understand the current service, its users and the problems to solve.
In workshops, teams weigh user needs against business and technical constraints. We choose priorities and a scope to test, with a clear rationale for those choices.
I make the assumptions tangible in a prototype, using AI where it helps. Tests check understanding and use; their criteria remain separate from the KPIs to track after launch.
I secure the sponsor’s agreement on the direction, then hand over journeys, components and priorities. Teams retain the decisions and indicators they need to continue delivery.
A shared direction, explained choices and priorities teams can carry forward. Remaining uncertainties are visible, with indicators to track.
From the people I have worked with
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“[…] Christophe has a real ability to grasp complex issues quickly, put the user back at the centre and turn needs that are sometimes abstract into concrete, visual solutions. […]”
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“[…] He quickly assessed our needs, identified the right stakeholders across different departments, and brought them together to form a cross-functional working group focused on the challenges he had uncovered. […]”
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“[…] he shadowed our operator who was running onboarding manually […] and turned it into a fully automated self-service flow […]. Activation time went from 3 days to 2 weeks down to 1 to 2 hours […].”
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“[…] He contributed greatly to structuring the UX/UI approach at SPEOS […]. I particularly appreciated his ability to share his knowledge and support the teams. […]”
Since 2004, from digital creative work to service design
- Since April 2012 HI-DEF The name I have worked under since 2012 · every client assignment runs under it Visit the site →
- Entrepreneurial project Zebrapad Product, design and marketing · recent AI-enabled work, including Favorable
- 2024-2025 SPEOS · bpost group CX / UX / Service Design Consultant · prototype tested by six client organisations Read the case study →
- Completed projects Choeke / Bizzbro UX/UI redesign · now advisory only
- 2021-2022 Ewon by HMS Networks Service design and UX/UI · concept validated in support of an internal build budget Read the case study →
- 2020-2021 DCY · Dubai UX Lead · investment platform
- 2019 Belfius Service / UX Design · banking SME journeys
- 2015-2019 BNP Paribas Fortis UX lead digital banking, then service / UX design · SME data MVP · development go-ahead after the client test Read the case study →
See the full history, 2006 to 2015
- 2014-2015 Cezzam Owner · local retail platform
- 2012-2015 Hi-Def Creative and art direction, the early years
- 2006-2012 My Media Is Rich Creative Director · award-winning digital campaigns
A background in design and business
I have run a creative studio, built businesses and led design inside large organisations. That background helps me understand the constraints of both the people backing an idea and those responsible for delivering it.
I have worked in digital design for more than twenty years. From creative direction to service and product design, I connect customer experience, business priorities and delivery with the teams involved.
Awards and recognition
- FWA Dragone site and other projects, made at My Media Is Rich as Creative Director.
- Awwwards Several award-winning digital projects during the same period at My Media Is Rich.
- Creative Wallonia Startup competition won, with a funding round for Zebrapad.