I design services
with the people who run them.
I work across the whole chain: value proposition, roadmap, design, development, continuous improvement. I pin down the problem with your internal experts and your clients, and turn it into a coded, testable prototype. Fourteen years in UX, product and service design, eleven of them in demanding regulated services, Agile in large organisations, Lean in startups. Position or assignment, in Brussels or remote in Europe.
Case studies
Finance, mail logistics, industrial IoT, legal tech.
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BNP Paribas Fortis
Six merchants out of six validated the concept, one retailer committed as pilot client, and the steering committee gave the go.
BNP Paribas Fortis wanted to turn its payment data into a service for retailers. I framed the value proposition, scoped the MVP, and tested it with the target audience.
“… his ability to turn data opportunities into compelling value propositions.” · David A. Slaager, Creative designer & UX
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SPEOS, bpost group
Six client organisations tested the prototype, adapted SUPR-Q, raw average of 4.5 out of 5, and the direction confirmed before development.
SPEOS wanted to bring document dispatch together on a single platform. I set up the service design function there, from field research to the Tailwind design system and on to customer testing.
“… an expert to architect that transformation, Christophe is the ideal partner.” · Robin Roelands, Operations Manager
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HMS Networks, Ewon
The validated concept supported approval of the build budget. Two years later, Ewon Cloud and Ewon Edge were on the market.
Three long-standing platforms, eCatcher, M2Web and Talk2M, had to converge into a single cloud. I framed and prototyped the unified platform presented to the group.
“His expertise helped the company mature its approach to user experience…” · Emmanuelle Fauviaux, Project Manager
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From the field to the product online
Capture. Identify, capture and prioritise opportunities, continuously.
Discovery. Two diamonds: the problem first, then the solution, tested for value, viability and feasibility.
Delivery. Solution design then engineering, up to a viable solution in the hands of a selected cohort of users.
Rollout. Private beta, public beta, general availability, then continuous improvement.
I build the roadmap at the intersection of technology, business goal and user need.
What hiring managers and colleagues say
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“I worked with Christophe on the full product redesign for a Brussels-based crypto-investment fintech, and I've rarely seen someone run a UX project this end to end. He owned the whole scope, brand, acquisition site, investor dashboard, data visualization, and delivered a design system and specs solid enough that a remote front-end team could ship straight to production off of them, without him in the room. […] Instead of guessing, he shadowed our operator who was running onboarding manually, mapped her entire journey (clients, prospects, every tool she used), and turned it into a fully automated self-service flow that needs zero staff involvement. Activation time went from 3 days to 2 weeks down to 1 to 2 hours […]. He thinks about product, process and business impact all at once. I recommend him without hesitation.”
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“At speos, Christophe was instrumental in helping our business team recognize the strategic value of Design Thinking. […] He successfully guided us in understanding the critical need for a customer-first approach and worked closely with us to draft an actionable roadmap. […] If you are serious about redefining your development processes and need an expert to architect that transformation, Christophe is the ideal partner.”
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“Christophe brought valuable UX expertise and experience to our collaboration at HMS Networks. He helped us structure our approach during the early stages of the project and introduced UX and service design practices in a highly technical, engineering-driven environment. […] He helped us build a stronger and more consistent product vision across our platforms. His contribution gave us a solid foundation on which to develop the project further.”
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“A few years ago, I worked with Christophe at HMS Nivelles at a time when user experience was still a new concept within the company. He quickly assessed our needs, identified the right stakeholders across different departments, and brought them together to form a cross-functional working group focused on the challenges he had uncovered. […] His expertise helped the company mature its approach to user experience and laid the foundation for the development of a new product with a much more tailored and customer-focused experience. […] If you are looking for someone who can identify the root cause of a problem and design solutions that meet both user and business needs, I highly recommend Christophe.”
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“One of his greatest strengths is his ability to turn data opportunities into compelling value propositions, a skill that was widely recognized and appreciated by everyone around him. […] Above all, I've always been impressed by his professionalism and his commitment to every project he takes on.”
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“I had the pleasure of working with Christophe at SPEOS on several initiatives related to innovation and the evolution of our digital services. […] Christophe has a real ability to grasp complex issues quickly, put the user back at the centre and turn needs that are sometimes abstract into concrete, visual solutions. His collaborative approach, his creativity and his mastery of Design Thinking and UX were particularly useful in helping the teams make progress on the unified platform.”
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“Christophe has a real ability to structure a brand and product vision, then turn ideas into tangible experiences. […] I recommend Christophe without hesitation to anyone looking for someone who can move projects forward, from vision through to execution, in an entrepreneurial or corporate context.”
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“Christophe was a real driving force in our team: always on the ball, always up to date with the latest technological advances and possibilities, he put forward interesting avenues for meeting users’ needs simply and thus turning complex banking challenges into simple journeys. With him, projects move forward all the better because he is always willing to work with his team, as his goal is to move the project forward, not his ego.”
Since 2004, from digital creative work to service design
- Since April 2012 HI-DEF My consulting and contracting company · every independent engagement runs through it Visit the site →
- 2026 Unfold Partner · Product / Service Design Lead
- 2024-2025 SPEOS · bpost group CX / UX / Service Design Consultant · prototype tested by six client organisations Read the case study →
- 2022-2026 Homerun (Choeke / Bizzbro) Partner · UX / UI rebuild
- 2021-2022 Ewon by HMS Networks Service design and UX/UI · concept validated in support of an internal build budget Read the case study →
- 2020-2021 DCY · Dubai UX Lead · investment platform
- 2019 Belfius Service / UX Design · banking SME journeys
- 2015-2019 BNP Paribas Fortis UX lead digital banking, then service / UX design · SME data MVP · development go-ahead after the client test Read the case study →
See the full history, 2006 to 2015
- 2014-2015 Cezzam Owner · local retail platform
- 2012-2015 Hi-Def Creative and art direction, the company's first years
- 2006-2012 My Media Is Rich Creative Director · award-winning digital campaigns
What I did before
Before this trade, I worked several others: art direction, agency, startup, UX lead in a bank. Each gave me a way of reading an organisation.
Art direction taught me to make an idea legible and to defend it in front of decision-makers. In the agency, I built an offer and led teams. With the startups, including Cezzam which I founded, I saw where the money, the time and the adoption go. As UX lead in a bank, I saw from the inside how a decision gets made.
As an independent, that lets me get into a context fast: I have met these situations from several seats. I propose a roadmap that fits your situation, and help you ask the right questions before you invest.
Awards and recognition
- FWA Dragone site and other projects, made at My Media Is Rich as Creative Director.
- Awwwards Several award-winning digital projects during the same period at My Media Is Rich.
- Creative Wallonia Startup competition won, with a funding round for Unfold.
