Christophe van Engelen, service designer basé à Bruxelles, portrait de profil épaules
Service Design · UX · CX · Brussels

Align stakeholders around the value proposition.
Deliver an experience that stands out and delights.

Twenty years in complex ecosystems · banking, industrial postal, SaaS, legal-tech. From global corporate to start-up. I listen, I frame, I decide. In short engagements or long-term partnerships.

Three cases ↓

Worked with
Three cases
  1. SPEOS · One-Stop Platform
    2024 — 2025 · SPEOS · bpost group

    One-Stop Platform.

    An industrial postal player turned user-centric in twelve months.

    Read the case →
  2. Ewon by HMS Networks · Cloud Revamp
    2021 — 2022 · Ewon by HMS Networks

    Cloud Revamp.

    Three legacy industrial IoT platforms, unified in one year.

    Read the case →
  3. BNP Paribas Fortis · Enterprise Intelligence
    2018 – 2019 · BNP Paribas Fortis

    Enterprise Intelligence.

    Dormant bank data, turned into a signed service.

    Read the case →
Practice

The craft in three movements.

  1. 01

    From stakeholder friction to signed MVP scope.Bringing Business, IT and the user together around a defensible decision.

  2. 02

    The context picks the tool. Not the other way round.Strategyzer, Customer Journey, Heuristic Evaluation, Service Blueprint, Design Sprint. Diagnosis first.

  3. 03

    Three cases online. Three signed production decisions.BNP · Léonidas signed before the build. SPEOS · six pilot customers validate. HMS · €2M secured for production.

Track record

Twenty years, twelve assignments.

  1. 2026 — Present Unfold Partner · Product / Service Design Lead
  2. 2025 — Present WeJustice Partner · Product / Service Design Lead
  3. 2024 — 2025 SPEOS · bpost group CX / UX / Service Design Consultant Read the case →
  4. 2022 — Present Homerun (Choeke / Bizzbro) Partner · UX / UI rebuild
  5. 2021 — 2022 Ewon by HMS Networks Service Design + UX/UI Consultant Read the case →
  6. 2020 — 2021 DCY · Dubai UX Lead · investment platform
  7. 2019 Belfius Service / UX Design · banking SME journeys
  8. 2015 — 2019 BNP Paribas Fortis UX Lead digital banking, puis Service / UX Design · SME data product MVP Read the case →
See full history 2006 → 2015 →
  1. 2014 — 2015 Cezzam Owner · local retail platform
  2. 2012 — 2015 Hi-Def Creative / Art Director
  3. 2006 — 2012 My Media Is Rich Creative Director · award-winning digital campaigns

References on request.

About

Bio.

Christophe van Engelen. Senior UX Designer · Service Design, freelance in Uccle, Brussels, Belgium. Twenty years simplifying complex digital ecosystems. Trilingual FR / NL / EN.

Banking, industrial postal, industrial IoT, legal-tech, digital product. The context changes, the craft stays. Five industries, twelve assignments, three cases online.

The right tool at the right moment. Strategyzer, Customer Journey, Heuristic Evaluation, Service Blueprint, Design Sprint · tools of the same Design System. Mastery · knowing which one, when, with whom in the room.

To talk about a project · hello@christophevanengelen.com.

FAQ

Most asked.

  1. Which sectors do you work in?

    Banking, industrial postal, industrial IoT, legal-tech, digital product, financial services. The context changes. The challenge stays · complex products, multiple stakeholders, and a need to align Business and IT around the user.

  2. What methods do you use?

    The toolkit is not the school. Strategyzer, Customer Journey, Heuristic Evaluation Nielsen, Service Blueprint, Design Sprint · tools of the same Design System. I pick which one based on Agile maturity, user-centric culture, and sponsor openness.

  3. Do you work with startups?

    Yes · Unfold, WeJustice, Cezzam. The startup rhythm I know · fast decisions, limited resources, constant user validation.

  4. How long before you can start?

    It depends on the project and the value at stake. Reply within 24h business days. If the stake is framed and the agenda urgent, I can accelerate · usual start in 2 to 4 weeks.

  5. Rates and billing model?

    I bill the value delivered, not the hours. Fixed fee for scoped assignments (CX audit, 2-day workshop, coaching). Negotiated day rate for long-term 3-12 months. Quote within 48h after the first call.

  6. Execution or strategy?

    Both. I come in through Business, I stay with IT. My focus · that the strategy holds in production, not in a slide deck. Figma, user stories, sprint planning.

  7. How do you pick your tools depending on context?

    Three criteria · Agile maturity, user-centric culture, sponsor openness. Mature bank with data to activate → Strategyzer · Lean Canvas + VPC. Industrial postal in Agile transition → Customer Journey AS-IS + Pain Points. Industrial IoT to unify → Customer Journey + Heuristic Evaluation Nielsen. The right people in the room, the tool matched to their maturity.

Recognitions

External signals.

Newsletter

When I have something to say.

A Service Design trade-off that worked, told short. No fixed cadence, no ads, no follow-ups.

One-click unsubscribe, never spam.

Contact

To talk about a project.

30 minutes on the phone. Free. No commitment. To check if we're a good fit.

I reply within 24h on business days.

Work together